为什么这个简单的Web服务拒绝将JSON返回给客户端？

这是我的客户代码：

        var params = { };
        $.ajax({
            url: "/Services/SessionServices.asmx/HelloWorld",
            type: "POST",
            contentType: "application/json; charset=utf-8",
            dataType: "json",
            timeout: 10000,
            data: JSON.stringify(params),
            success: function (response) {
                console.log(response);
            }
        });

和服务：

namespace myproject.frontend.Services
{
    [WebService(Namespace = "http://tempuri.org/")]
    [WebServiceBinding(ConformsTo = WsiProfiles.BasicProfile1_1)]
    [System.ComponentModel.ToolboxItem(false)]
    [ScriptService]
    public class SessionServices : System.Web.Services.WebService
    {
        [WebMethod]
        [ScriptMethod(ResponseFormat = ResponseFormat.Json)]
        public string HelloWorld()
        {
            return "Hello World";
        }
    }
}

web.config：

<configuration>
    <system.web>
        <compilation debug="true" targetFramework="4.0" />
    </system.web>
</configuration>

以及响应：

<?xml version="1.0" encoding="utf-8"?>
<string xmlns="http://tempuri.org/">Hello World</string>

无论我做什么，响应总是以XML形式返回。如何获得Web服务以返回Json？

编辑：

这是Fiddler HTTP跟踪：

REQUEST
-------
POST http://myproject.local/Services/SessionServices.asmx/HelloWorld HTTP/1.1
Host: myproject.local
User-Agent: Mozilla/5.0 (Windows NT 6.1; WOW64; rv:13.0) Gecko/20100101 Firefox/13.0.1
Accept: application/json, text/javascript, */*; q=0.01
Accept-Language: en-gb,en;q=0.5
Accept-Encoding: gzip, deflate
Connection: keep-alive
Content-Type: application/json; charset=utf-8
X-Requested-With: XMLHttpRequest
Referer: http://myproject.local/Pages/Test.aspx
Content-Length: 2
Cookie: ASP.NET_SessionId=5tvpx1ph1uiie2o1c5wzx0bz
Pragma: no-cache
Cache-Control: no-cache

{}

RESPONSE
-------
HTTP/1.1 200 OK
Cache-Control: private, max-age=0
Content-Type: text/xml; charset=utf-8
Server: Microsoft-IIS/7.5
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
Date: Tue, 19 Jun 2012 16:33:40 GMT
Content-Length: 96

<?xml version="1.0" encoding="utf-8"?>
<string xmlns="http://tempuri.org/">Hello World</string>

我已经不知道现在为解决此问题而阅读了多少篇文章了。说明不完整或由于某种原因无法解决我的问题。一些更相关的内容包括（均未成功）：

• ASP.NET Web服务错误地返回XML而不是JSON
• 在.net 4.0中，asmx Web服务返回xml而不是json
• http://williamsportwebdeveloper.com/cgi/wp/?p=494
• http://encosia.com/using-jquery-to-consume-aspnet-json-web-services/
• http://forums.asp.net/t/1054378.aspx
• http://jqueryplugins.info/2012/02/asp-net-web-service-returning-xml-instead-of-json/

加上其他几篇一般文章。